And with competition among spas getting ever more intense, customers are starting to demand more than just Enya and free herbal tea with their Shiatsu, according to massage therapists. Luckily, any “rules” restricting female sexuality are dying as fast as Sex and the City repeats can slay them, and it was only a matter of time before women embraced the notion that “quick releases” aren’t just for men. But until recently, the female version of “happy endings” has remained doggedly taboo. With all that time spent around low lighting, soft music, and heavy rubbing, it can be tough not to think of sex. bringing in around $10 billion in annual revenue, and their predominantly female clientele average more than 100 million visits per year. There are more than 14,000 spas in the U.S. The rest of spa culture, meanwhile, is dominated by women.
